What to include in your episode intros

There are few rules in podcasting — it's a creative medium. With that said, the intro of every episode works harder if you include these elements.

First, tell the listener who they're talking to — real name or nickname, just introduce yourself. Then say the show name. They may be working through a huge playlist of new podcasts and need the reminder.

Crucially, tell them who it's for and what's in it for them. If the show is "learn Spanish" and the episode is "ordering at a restaurant" — that's the hook.

Tick off the checklist below for your next episode's intro. Skip a box and you've got a hole to fill.