Costs

"How much does X cost?" is one of the first things anyone types into Google. A costs episode answers that question — and listeners will share it.

When people buy things now, they research online first. A costs episode is where you help your audience get the info they need before they spend money.

A nutritional therapy podcast might run "How much does a food intolerance test cost?". A living-off-grid show might run "How much does a wood-burning stove cost?". The format is wide open.

You can even compare your own product or service against competitors. The honest approach builds trust and authority.

Your task

Plan a costs episode

Pick a thing your listener is researching the price of. Build the episode around it.

The thing — completes the title "How much does ___ cost?"Why your listener is searching for this priceThe low end — what's the cheapest realistic option?The middle — what most people actually spendThe high end — what's the ceiling?Hidden costs your listener won't see comingYour honest recommendation

✓ Saved to your progress

Finish the task above to mark this step complete.

The comparison

Case studies