The comparison
Mac vs PC. Pepsi vs Coke. Nike vs Adidas. Comparison episodes are the celebrity death match format — throw two rivals into the arena and see who wins.
It's almost the review format, but with two things side by side. Look at the same factors: cost, quality, ease of use. Then make a call.
Mountain biking podcast? Compare the two most popular brands of tyres. Business coach? Help listeners pick between two accounting tools. Whatever your niche, there are rivalries baked in.
There will almost definitely be comparison opportunities in your niche — have a think about what initial episodes you could plan out.
Set up a comparison episode
Pick two things your listener is choosing between. Fill in the blanks.
In the red corner: . In the blue corner:
The listener trying to choose between them is
On cost, the winner is
On quality / features, the winner is
On ease of use, the winner is
Overall pick — and the listener it's for: