The how-to
The classic problem-solution pairing. "How to" is arguably the most effective title format ever — and it's not clickbait if you deliver what you promise.
What is your audience struggling with? What do they need help with? You probably already know — your question-research microstep surfaced most of it.
Starting an episode title with "How to" is the most reliable way to earn the click. "How to become a scratch golfer." "How to improve your sleep quality." "How to talk to your kids about grief." "How to pass your driving test."
"That's just clickbait." Is it really, if it delivers what it promises?
Your task
Plan a how-to episode
One problem. The steps to solve it. Done.
✓ Saved to your progress