Microstep 10 of 10

How to link to and share your podcast

Don't share a link to Apple or Spotify when you promote your podcast — send people to your own website, where every listening option lives in one place.

Big mistake new podcasters make: they share a direct link to Apple or Spotify when promoting their show.

Sure, those are where a lot of listening happens. But there are hundreds of other apps too. You can't link to them all — especially not in a tweet. So what do you do?

Send people to one place: your website. Even before you build a proper site, you already get a basic webpage when you sign up for hosting. You can buy a domain name and point it there while you work on something more personalised.

Your task

Build your share kit

The single link, one-liner, and hashtag you'll reach for every time you promote the show.

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